Recycling that old CTU letterhead

We’re back!

Jack Bauer (who is, by the way, a poor man’s Jason Bourne) is coming back too, for Season 7 of 24. The CTU crew is taking on a new baddie this time, albeit off-camera.

Fox is taking steps to make the production of the show more ‘green,’ such as running generators and trucks on B5 (that’s 5% biodiesel), buying wind credits for their electricity bills, putting location scouts in Priuses, etc.

This is great news, and it underscores how two-headed Fox (and Rupert Murdoch himself) is on global warming.

On one hand, Murdoch made tons of news announcing he wanted his empire, News Corp, to be carbon neutral in its operation by 2010. He’s installed Cool Change, a company-wide program, so the changes on the set of 24 are just a small part of the effort.

On the other hand, he owns/runs/condones Fox News, which is a Pravda-wannabe outfit and a propaganda arm for a cadre of special interests. Fox News has inspired Fox Attacks, of which the Sierra Club has now signed on as a sponsor. Fox Attacks is a boycott effort targeting Home Depot and Fox News sponsors, alleging a campaign by the channel to spread lies and distortion about global warming by giving industry-paid hacks an outlet for their spin.

News Corp, then, is going simultaneously in opposite directions. So which one is it going to be, really, for Rupert?

Fox News is a rainmaker, though that may weaken if it struggles to adjust its stance on Iraq in a way that suits its now-wary viewers. A company-wide greening effort is great (on paper), but so far we’ve seen a few Priuses and some B5, which is frankly an insignificant gesture in terms of real environmental impact. They say the goal is carbon neutrality, but as critics rightly pointed out when Al Gore said the Live Earth concerts were carbon neutral, that’s really an exercise in creative accounting more than real greening. Buying credits and offsets isn’t enough, and what it’s worth is open to debate.

Convince us, Rupe….

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One Response to Recycling that old CTU letterhead

  1. ctu says:

    What you typed was actually very logical. However, what about this?

    what if you were to write a awesome headline? I am not saying your information isn’t solid., however
    suppose you added something to maybe get people’s
    attention? I mean Recycling that old CTU letterhead | greenbark is
    a little vanilla. You should glance at Yahoo’s front page and note how they create news
    headlines to get viewers to click. You might add a
    related video or a picture or two to grab readers excited about what you’ve got to say.
    In my opinion, it would make your posts a little bit more interesting.

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